The world is not like before and evolution `s development has so far created a” vacuum ” for performers in almost all categories of artistic expressions.
Evolution is neither planned nor started after a tailored agenda. The financial downturn has hardly been on the evolutionary honorary wish list and in many cases directly damaged thoughts about the future `s brave world.
Artists have for years run their own small universe with no real rules for marketing of their products or services. It is expensive both to perform with art exhibit and act in concerts and events, since everything requires materials, management and rental of premises.
Sponsors are not on trees anymore and in many cases a necessity to make the economy work complete. Top professional artists, that have a known “name” but also an attraction to match the audience `s taste can still get agreements in the house with the larger and more robust organizers. The latter will no longer play on a “chance” as a Russian roulette, but would rather go with belt and braces in everything they do.
… And then what? There are today millions of artists around the world where everyone has a dream about just a little success and, consequently, earnings on the product or stage performance they want to sell. In the sport `s world, both players and organizers recognized the importance of a sponsor` s exposure whether it is a private or public organization. This leads naturally to many, a trip on the course to learn the exposure `s different phases. People who are interested in sports can see that everyone involved takes every opportunity to show a sponsor’s name or logo and include the sponsor `s names during any interview.
The sport `s practitioners are often trained to work as a cooperative, where performance is enough individual, but all are aware of the need to pull together if everything should work into a higher unity.
The artists `s dilemma is precisely this, that too many are walking around in their own universe without any real sense of a belonging to other artists – except perhaps a membership in a union or workshop, which creates nothing compared to the core – to sell their art or stage performances.
Seen from my eye level artists should always be aware of all cost factors, which are necessary to organize and display exhibitions and stage performances. Problems around the sponsors can be resolved only through a long haul, where each individual artist must find a personal sponsor, if they are unknown where they want to exhibit or perform. Entrepreneurs today have no sponsors remained in storage for art’s many practitioners and grants from public bodies will certainly be pruned much in the coming years.
… “To Be or Not to Be” is the hardest art of all – self-knowledge `s disciplines is not found in reference books, but is a balancing act in the mind` s motley universe.
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Kurt Lykke Lindved Culture and Development, United Nations