Artists’ Dilemma in Business Life `s Universe.

The world is not like before and evolution `s development has so far created a” vacuum ” for performers in almost all categories of artistic expressions.

Evolution is neither planned nor started after a tailored agenda. The financial downturn has hardly been on the evolutionary honorary wish list and in many cases directly damaged thoughts about the future `s brave world.

Artists have for years run their own small universe with no real rules for marketing of their products or services. It is expensive both to perform with art exhibit and act in concerts and events, since everything requires materials, management and rental of premises.

Sponsors are not on trees anymore and in many cases a necessity to make the economy work complete. Top professional artists, that have a known “name” but also an attraction to match the audience `s taste can still get agreements in the house with the larger and more robust organizers. The latter will no longer play on a “chance” as a Russian roulette, but would rather go with belt and braces in everything they do.

… And then what? There are today millions of artists around the world where everyone has a dream about just a little success and, consequently, earnings on the product or stage performance they want to sell. In the sport `s world, both players and organizers recognized the importance of a sponsor` s exposure whether it is a private or public organization. This leads naturally to many, a trip on the course to learn the exposure `s different phases. People who are interested in sports can see that everyone involved takes every opportunity to show a sponsor’s name or logo and include the sponsor `s names during any interview.

The sport `s practitioners are often trained to work as a cooperative, where performance is enough individual, but all are aware of the need to pull together if everything should work into a higher unity.

The artists `s dilemma is precisely this, that too many are walking around in their own universe without any real sense of a belonging to other artists – except perhaps a membership in a union or workshop, which creates nothing compared to the core – to sell their art or stage performances.

Seen from my eye level artists should always be aware of all cost factors, which are necessary to organize and display exhibitions and stage performances. Problems around the sponsors can be resolved only through a long haul, where each individual artist must find a personal sponsor, if they are unknown where they want to exhibit or perform. Entrepreneurs today have no sponsors remained in storage for art’s many practitioners and grants from public bodies will certainly be pruned much in the coming years.

… “To Be or Not to Be” is the hardest art of all – self-knowledge `s disciplines is not found in reference books, but is a balancing act in the mind` s motley universe.




¤ ¤ ¤ ¤ ¤ ¤ ¤ ¤

Kurt Lykke Lindved                                                                                                                              Culture and Development, United Nations



About lindvedpress

Professional – Career * Qualified as a Charter Agent in the East Asiatic Company - Became a State Authorized Shipping Broker in 1969 * Captain in The Sirius Patrol – Greenland at Thule Air Base, 1969-1971 * Postings in New York, New Orleans, Toronto, Rio de Janeiro, Lagos and London as Charter Agent and Manager 1972 – 1983 working for The East Asiatic Company Ltd. – Copenhagen * 24 years with The East Asiatic Company Ltd and subsidiary companies as Charter Agent, Marketing and Development Manager; and General Manager * Supplementary courses and examinations in Maritime and Commercial Law Management. * Founder and Owner of Sonata Production, Art and Music International Inc. – France & Denmark 1995 – present - Entertainment, Lectures, Concerts, Exhibition Events, CD, DVD and Video Recordings. Professional – Freelance * Qualified as trumpet player at Aarhus Music School – Denmark * Professional musician with several orchestras and bands – including the Matadors, Saratoga Jazz Band, Rice Wood Jokers and Aarhus Brass Band. * Leader of ”Show and Entertainment Group 28 Carat” and the Evening & Theatre School 28 Carat * Self-taught Artist (painter) Lecturer and Writer * Responsible for several large Theatre and Exhibition Events Worldwide Awards * Dutch Consul, Denmark * Goodwill Ambassador – Various Non-Profit Organizations
This entry was posted in Newsletter, Debates, Information and PR. Bookmark the permalink.

3 Responses to Artists’ Dilemma in Business Life `s Universe.

  1. noblecanine says:

    To add to the previous comments, businesses including creative businesses, NOT IT related, do not seem to have a place nor are we represented well. Some have been able to overcome with a lot of work including blogging, networking, etc. A prime example is Victor Marques of Victor Koi wines from Douro Valley, Portugal. Victor has done a fantastic job nudging his way into the consciousness of networkers though he is not in the IT, SEO, Web development industry. So I thank you Kurt for stating what many of us have been concerned about. We have a place in Business and should be represented and valued.

  2. Not a Christmas Story, but a story about the moment in an artists life, when ‘Compromise’ appears on your stage and whispers in your ear; “My dear, you doing such great work and still you get nothing in return. Take me!, and I promise, you will make a living. You might even become famous and rich”
    For more:

  3. Dear Kurt Lykke Lindved, thank you very much for this fantastic article. Till now almost nobody wrote about the difficult situation of millions of artists who almost have no income, and worked the whole life very hard! I think it is also the problem, that most people do not appreciate the value of the art anymore. So the result unfortunately is, the standard of art will going more and more down. The sponsorship is a good idea, but there are not many sponsors. I think it would need a big initiation and cooperation between artist and organisations of the whole world.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s