Fake competition and illegal marketing are among the tools that charities use in the search for new paying members.
Leading charities such as Greenpeace, MS, Nature Conservation Associations with several others are hijacking new paying members through illegal marketing.
It reveals a review of a number of competitions on the Internet that the charities have financed. Here are lured participants who can win a new iPad, a trip or right to test-drive a new luxury car, but the real purpose is to fish personal information of the participants for the recruitment of new members. The organizations pay up to 25 dollars per person information.
In connection with the competitions are participants misled to subscribe agreements on everything from skin care products and boxers to dating sites. At the same time they are lured to participate in expensive quizzes.
Consumers free sample packs and the like, where it later turns out that they have
committed themselves to a subscription without a clear formulation in the text attachment. In these cases, there will often be a breach of the Marketing Practices Act.
A number of competitions that have the charitable organizations as partners are actually scam.
“It sounds like we should have a thorough talk with the company that makes these things for us. It is clear that we cannot participate in anything where you mislead people, “said Greenpeace’s communications director, Birgitte Lesanner.
And The Nature Conservation Association acknowledges Marketing Director Lene Smith that they do not have enough control over it:
“This is a new industry, and we were simply not aware of how it worked.”
Rarely have I seen such poor excuses for abuse of Commercial Practices, but it gives food for thought about how little insight leaders of major NGOs in the otherwise manageable market laws know, and in this case it would be apposite to incorporate ethics into the entire set-up.
Once again it shows that NGOs are living on the edge of both the ethical and financial momentum. They are usually supported by governments of various countries and are favored in many ways such as tax-free salaries and free of VAT. If the focus to a greater extent is targeted towards recruiting new members, fundraisings, PR and marketing – the real purpose – to help people and nature – will be infinitely indifferent and without the spirit that has characterized the blue-stamped NGOs.
It is no wonder that skepticism is directed more and more towards the private and self-
controlled NGOs, of course, they may show results in their daily work, but with the great experience and insight now, it seems like both the United Nations and individual country states gradually have acquired a good grip on the administrative and practical work throughout the world.