Myth killer: The people trust the news media.
Competition between powerful private media and strong public service media combine the most credible news picture. They include in Denmark, the report from the Reuters Institute, which buries the myth of the untrustworthy Danish media.
Warning: Do not read further if you prefer decay story that journalists’ credibility is very low – as low as secondhand dealers and spin doctors. Brand new figures from the Reuters Institute for the Study of Journalism at Oxford University shows that trust in the media is quite high in a number of countries, including in Denmark.
Rasmus Kleis, research director at the Reuters Institute for the Study of Journalism, said the figures show that Denmark is doing well – and better than particular bottom scraper USA, which is the last of the 12 countries.
“There is running a shared history that there is low confidence in the media. But it stems from the fact that many journalists, commentators and intellectuals draws on a joint US worldview without checking whether it actually fits. Confidence in the news media in many countries is relatively high, “he says.
Denmark is number 4
Reuters annual Digital News Report for 2015 shows that the greatest confidence in the news media is found in Finland, while confidence is lowest in Spain and the United States. Danish media lies in fourth place among the 12 countries on the credibility of the list.
For all 12 countries in the survey apply to the population has more trust in the media they use, than to the media in general. In Denmark, overall confidence in the media at 57 percent, while 65 percent trust the media, they themselves take advantage of.
When confidence in the news media is higher in Reuters than other studies, it is because the news media create other associations than when inquiring about people’s attitude towards journalists, explains Rasmus Kleis.
“People can associate to both ‘castle’ on DR1 and reporters in the real world, when you ask for” journalists “. If you ask the news media, think you may be more likely to concrete stories from Ekstra Bladet, Berlingske media, who do their best to describe the world, “he says.
The list shows that there are big differences in confidence to the media in Northern Europe and Southern Europe. In Northern Europe, both high confidence in the media that people use myself, and to the media as a whole. It shows that countries with credible news media both have strong commercial media and strong public service media, he says.
“It is especially important that the public service media that are independent of the politicians,” says Rasmus Kleis.
He mentions that Rai in Italy and France Television, for example, are not as well funded, editorially strong and politically independent public service media in Northern Europe. On the list of the 12 countries are Italy number 10, while France is number 9th
“It is not just a question of public service, but about the kind of public service we have. And it’s a question of whether the commercial media’s publicist media, or whether they are the voice of political and commercial interests, “says Rasmus Kleis.
Americans trust their own media.
In the table, the United States the country that stands out the most. The difference between confidence in “my” media and “other” media is greatest in the US where only 32 percent overall trust in the media, while 56 percent have confidence in their own news media.
The explanation is that television stations in the United States increasingly aimed at specific audiences with specific political positions, while the distance to competing media representing other political values.
“In Denmark there are differences in content and politicization in the newspapers between, for example Ekstra Bladet and BT to the morning papers and DR. But the differences are not as large as in the US, where there are very biased media such as Fox News on one side and MSNBC and the Huffington Post on the other. In Denmark there is not the same political overtones.
General trust and confidence in my own news media
Finland 68% 73%
Brazil 62% 70%
Germany 60% 68%
Denmark 57% 65%
U.K. 51% 64%
Japan 46% 50%
Ireland 46% 57%
Australia 39% 53%
France 38% 49%
Italy 35% 48%
Spain 34% 46%
USA 32% 56%
The Danish figures in the analysis compiled by YouGov attended by 2,000 people. Throughout the study, about 24,000 respondents participated.